European rowan berry

European rowan berries are small, round fruits that grow in clusters and turn orange to red as they ripen. They have a tart, bitter taste when raw and are more often cooked or processed than eaten fresh. They may be made into jellies, preserves or other preparations; maturity and processing affect their sharpness and texture.

The berries are soft when ripe, with small seeds inside, and cooking produces a pulpy texture. Rowan products are distinct from fresh berries because they may be sweetened, strained or otherwise prepared. The common name refers to fruit of the rowan tree, but a catalogue label alone does not establish the species or preparation; only a clearly identified food product can be described confidently.